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traditional conventions of a digipak

Th e traditional Conventions of a Digipak. In the music industry, physical media may no longer dominate, but the digipak remains a valuable promotional tool—especially for artists wanting to communicate a distinct brand identity and visual aesthetic. A digipak typically refers to a fold-out CD case made of cardboard or card stock, often containing additional panels and bonus content.  Front Cover: Artist Branding & Visual Identity The front cover is arguably the most important element of the digipak. It typically includes: The artist’s name (or logo) The album title A central image—often a stylised photograph of the artist or a symbolic image representing the theme of the album This cover functions as the first point of contact with the audience and plays a critical role in brand identity. According to Dyer’s Star Theory, the artist is constructed as a product through recurring visual motifs, which are often reflected on the front cover to reinforce their image and genre p...
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lens flare

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After looking at some visuals, ive decided i would like to include a lens flare in my music video, as i think it creates a sense of nostalgia and implies a dream like state.  I also want to feature a lens flare in my music video as its aesthetically pleasing, the vivid ligth colours creates an angelic image.  Here are some examples 
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360 mv analysis - Charli XCX

 360 music video analysis The music video starts off with Charli XCX walking towards a long dinner table, and a bunch of of girls all dressed up and have their hair and makeup done flawlessly are sat these girls are revealed to be pop icons and “it girls” chloe cherry, julia fox, and alex consani are to be seen. One of the girls, Gabriette, then says “we need to furfil the prophecy of finding a new hot internet girl, thats why were at dinner.” an d then another girl, Chloe Cherry says “or else we will creased to exist” This highlights and initiated a key theme of female rilvary and struggles young girls may face on social media, comparing themselves to a a new ‘it girl’. Charli then nominates the waitress as the new ‘hot internet girl’ whilst everyone agrees and starts quoting different phrases, some in french and one girl says “you have to be known but stay unknown”. This confusing sentence along with phrases from another language mimic how a young girl may feel jpining a new grou...
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traditional conventions of a music video

The Typical Conventions of a Music Video: What to Expect on Screen Music videos have become an essential part of how we experience music today. They’re not just promotional tools—they’re visual storytelling devices that add layers of meaning to the song, showcase an artist’s image, and captivate audiences through cinematic techniques. While music videos vary widely in style and tone, most follow a set of recognizable conventions. Here’s a look at the typical features you can expect in a standard music video: Performance Footage This is the most common convention. Whether it’s the artist singing directly to the camera, playing an instrument, or performing live on a stage, performance shots are central. They connect the viewer to the artist and emphasize the musical aspect of the video. Narrative Elements Many music videos tell a story that either directly reflects the lyrics or creates a new interpretation of the song. These narrative segments often run parallel to the performance an...
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Digipaks

What is a digipak? A music digipak is a physical packaging format commonly used for music albums. It consists of a cardboard sleeve with one or more panels that hold the disc(s) and accompanying booklet or artwork. The main conventions of a music digipak include: Front Cover: Displays the album title, artist name, and artwork to grab attention and convey the album's theme or style. Back Cover: Contains track listing, barcode, copyright information, and often additional artwork or photos. Inside Panels: House the disc(s) securely and may feature lyrics, band/artist photos, credits, or liner notes. Booklet: Typically includes song lyrics, additional artwork, credits, and sometimes a message from the artist or band. Purposes For Digipak: To simply protect the album and inner contents To advertise the contents in a more creative and eye catching way To reflect the principles/attitudes of the artist and record label To boost sales and enhance profit Looks attractive a...
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xanny mv analysis - billie eilish

  Billie eilish xanny music video analysis. Billie Eilish uses media language to create meaning and show issues in her life and the music industry. For example The music video starts off with a medium shot of Billie on a bench wearing a white sweater, white trousers and has her hair brown and straight. This choice was made to show how ‘average’ and ‘normal’ she looks relating to how common the topic of her song is and how drugs can affect everyone.  Her choice of clothing also challenges typical stereotypes of women as she is subverting to the classic beauty standards, her clothes are baggy, shes not showing alot of skin and she has little to no makeup on. Her eyes are glossy and she seems to be struggling to open them, seeming weak or tired, indicating she's possibly under the influence. The white background paired with her white clothes causes Billie's face to stand out, drawing our focus to her head and the cigarettes being pressed onto her face, this is also highlighte...
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